Daymon Worldwide GB Inc.

Private label sales and marketing company

Daymon Worldwide is the world's preeminent private label sales and marketing company. Based in the US, it has branches in 18 other countries, which rely on the expertise of local accounting service providers.

Daymon Worldwide were looking for a firm that could handle all their financial needs in England and as they expanded into Europe. In 1997, as they talked to Rob Harman of Morris Owen, the idea developed of outsourcing a client's entire back office function to an in-house team of account managers and processors. This turned into what Morris Owen call their VAO (Virtual Accounts Office) service.

Fred Horan, MD of Daymon Worldwide Great Britain since 2005, is delighted with the VAO service. He is also delighted with the strategic business and financial advice that Rob offers. "He completely understands our business and is very outgoing with suggestions. His opinions are valued not only here but also at head office in the States. I trust him implicitly, and regard him as a friend not just a colleague."

Rob has been acting for Daymon for ten years, but he has particularly enjoyed working with Fred over the last two years. "We look after the UK operation, but also the Czech Republic. So we've been extending our reach as far as local taxes are concerned, and we're beginning to build links with other countries." That has been both stretching and rewarding. The two men talk a few times a week, but the account manager, Rachel McFarlane, is on the phone to Daymon ten times or more a day, such is the closeness of the relationship between the two firms.

"I view Rob and Rachel more as friends and colleagues in our business than as professionals advising our business."

Fred Horan
Managing Director, Daymon Worldwide Great Britain

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